‘Golf Goddess’ Son Ye Jin Lands as Piretti’s First Official Muse

Son Ye Jin lands a new endorsement after her hiatus since her wedding with Hyun Bin and welcoming her first born.

The South Korean A-lister is booked and busy as she returns to the spotlight. As viewers await her on-screen comeback, fans are seeing more of Son Ye Jin through a slew of endorsements and public appearances, with the most recent is a fashion deal with luxury golf clothing and apparel brand Piretti Golf.

Son Ye Jin Becomes Piretti Golf's 1st Official Muse

In a report cited by local media outlet MK, the "Thirty-Nine" actress has been selected as the brand's muse for its 2023 fall season collection. What makes this special is that Son Ye Jin is Piretti Golf's first official muse.

As mentioned by the outlet, the brand made the special announcement today, August 24, sharing what prompted them to tap the South Korean star as the brand's ambassador.

"Son Ye Jin's elegant and sophisticated image matches well with Piretti."

(Photo : Piretti Golf c/o MK Internet)

(Photo : Piretti Golf c/o MK Internet)

(Photo : Piretti Golf c/o MK Internet)

(Photo : Piretti Golf c/o MK Internet)

In a series of photos, the actress emerges as a golf goddess, exuding the luxurious mood of Piretti. Son Ye Jin dons a white sweater paired with a long leather and pleated leather skirt. She is also spotted carrying a black and white drawstring bag from the brand.

Moreover, Piretti also recognizes the actress' extreme love for sports, noting how "Son Ye Jin is known to enjoy golf and is a model with elegant charm and unrivaled presence."

Before the brand deal, the actress was spotted having a golf date with Hyun Bin, even during their boyfriend and girlfriend stage.

READ MORE: Uhm Ji Won Reveals Who Pays the Bill When Going Out With Son Ye Jin, Gong Hyo Jin, Oh Yoon Ah

Her Instagram also shows how much the actress loves golf.

Interestingly, fans celebrated the actress' new project over Twitter, noting how the A-lister deserves the brand deal.

Meanwhile, one user noticed how the actress "carefully chooses" the brands she endorses.

Moreover, some fans were hoping that Son Ye Jin and Hyun Bin would have a campaign together.

​​

What's Next for Son Ye Jin?

While Hyun Bin is busy with his back-to-back films, fans are looking forward to seeing Son Ye Jin's return to K-drama. To recall, her last series was the JTBC melodrama Thirty-Nine," where she starred together with Jeon Mi Do and Kim Ji Hyun.

(Photo : Harper's Bazaar Korea)

However, she made a bold return after gracing Paris Fashion Week 2023 as part of the Valentino Haute Couture show, where she also serves as a brand ambassador. 

In addition, Son Ye Jin shares random snaps of her son and her new hobby, which is cooking.

IN CASE YOU MISSED IT: Son Ye Jin Comments on Hyun Bin's Photography Skills

For more K-Drama, K-Movie, and celebrity news, keep your tabs open here at KDramaStars.

KDramaStars owns this article
Written by Geca Wills