Twitter Introduces Tweet Activity Analytics Dashboard; Lets Advertisers, Verified Users and Twitter Card Publishers Check Activity Insights Real Time

Twitter has introduced Tweet Activity Analytics Dashboard that will allow measurement of reach and engagement insights of a tweet in real time.

In a blog post dated July 11, Twitter has announced that Tweet Activity Analytics Dashboard will be available to advertisers, Twitter card publishers, and verified users and enable them to measure how far have their organic tweets reached in a set period of time.

"Starting today, you'll have a new tool in your arsenal: we're rolling out an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform," it said.

The Tweet Activity Analytics Dashboard is set up to so that advertisers "will be able to see how many times users have viewed and engaged with organic Tweets so that they can more effectively optimize their content strategy." This also applies to Twitter card publishers, and verified Twitter users all over the world.

According to Twitter's blog post, the tweet activity analytics dashboard enables the user (advertisers, Twitter card publishers, and verified users) to do the following:

• See how Tweets are performing in real time.
• Compare impressions (times a Tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
• Use the Tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
• Export Tweet performance metrics into a CSV file, which now includes both organic and promoted data.

Twitter also has pointers about how often to post a tweet and what kind of content should be posted to pull audience. According to Twitter, they have analyzed tweet activities from 200 active brand advertisers that belong to Fortune 500 companies and small-medium businesses (SMBs), and they found out that a tweet activity that "ranges from two to three times per day may reach an audience size that's equal to 30% of their follower base during a given week."

A regular twitter update by a company, partnered with an engaging content, may however, dramatically surge up organic reach that equals to 95% of the brand's follower base, or 5x greater than their follower base.

Twitter has introduced Tweet Activity Analytics Dashboard and gave pointers on how to improve reach of posts.

• Pay attention to when they tweet. Note which time of day and day of the week yields the highest engagement and impressions.
• Analyze the frequency of the tweets. Use new insights to determine tweet cadence.
• Identify what tweet mechanics work, and which aren't as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.