K-Collection in Seoul on March 11

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K-COLLECTION in Seoul
fashion concert
mobile payment

A new concept of a very first fashion concert is to take place in Korea titled 'K-COLLECTION in Seoul' on March 11 at the Seoul Olympic Stadium. This new concept fashion concert theme will take place annually. The event combines fashion and concert is co-sponsored by SBS Plus and SK Planet to go beyond the national event but develop it to represent Asian fashion entertainment festival.

K Collection is an event to present new trends merging fashion, K-Pop concert and entertainment, to go beyond having K-POP star, super model and hallyu celebrities make an appearance and just enjoy their fashion.

In addition if a customer likes a fashion on a model then they will be able to purchase the products through a mobile payment system of NFC. There will be a state-of the-art IT technologies showcased at the event so customers may view and purchase the product at the same time. It's a new concept fashion concert through M-Commerce environment that allows people to purchase through mobile and web at the place while enjoying the fashion show.

SBS E Plus channel office production manager stated, "It's possible to target and evaluate early teens to those in their thirties to find out if this brand is a young brand. As there are many media promotion it will increase the amount of information which in turn will help increase the purchasing power. K Collection wishes to bring in a new second type of customer by combine marketing of brands and entertainment."

The artist that will attend are Big Bang, Girls' Generation, IU, T-ara, Secret, FT Island, miss A, INFINITE, MBLAQ.

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