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Kim Soo Hyun Welcomes Summer In Latest ZIOZIA Pictorial

BY Adrienne Stanley | Apr 15, 2015 11:43 AM EDT

On April 15, the Korean menswear brand ZIOZIA released the latest pictorial for the Summer 2015 business casual line featuring actor Kim Soo Hyun. The 27-year-old star exemplifies the image of a young businessman who has is ready for the weekend.

He is classically styled in a white, button-down cotton shirt with checkered slacks. The look can easily segue from the office or classroom to leisure activities.

While he resembles a teacher or office worker in some of the photos, he also embraces the laid back image of a college student.

His clean-cut, professional image for the pictorial caught the attention of reporters for Dispatch, who described the shoot as a reflection of “the style which matches his role as the youngest PD in ‘Producer.’”

His role in "Producer" will mark his return to Korean drama, following the meteoric success of "My Love From The Stars." He has followed his one year absence from acting with "Producer" and the announcement that he would be joining the film noir, "Real." 

“Producer” was heavily showcased during the recent International Television Fair in Cannes. Attendees noted the prominently displayed banner which showcased the stars of the upcoming KBS series, including Kim Soo Hyun, Gong Hyo Jin, Cha Tae Hyun and IU.

Anticipation for “Producer” continues to grow, even though the drama has yet to release teaser photos or a trailer. As the premier for the series grows closer, the Hallyu star is increasingly depicted in high profile endorsement shoots.

His image is prominently displayed on airplanes and buses for Jeju Air. He was recently selected as the international face of Caffe Bene and is featured in the latest pictorial from FILA.

“Producer” is scheduled to premiere on KBS on May 8, with Kim Soo Hyun incorporated in the cast as one of the youngest producers at a broadcast station.

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