Products Seen in "The World of The Married:" A Marketing Success or Fail?
Production costs a lot, and producers in drama series have embarked on having advertisements put in the show to lessen cost. But they have to place it thoroughly but not excessively to avoid making an impact in the ratings of the show.
Nonetheless, here some products that would likely have caught your attention in "The World of The Married."
1. The lip balm
The lip balm snuck by Han So Hee in the pocket of Park Hae Joon's coat, which accidentally fell on the ground, played a critical part in Kim Hee Ae's discovery to her husband's secret affair. The lip balm is actually a sponsored product by Siero Cosmetics. It has patent ingredients to instantly have a plump up effect if you want that thick and silky lip look. It also has a lip temperature reacting tint texture for watercolor moisture in natural colors.
2. The Wine
The actors drank wine a lot in this drama. From birthday celebration to simple gathering, and even before sleeping, the wine was seen a lot in "The World of The Married." But what caught by viewers was the wine gifted by Kim Hee Ae to the parents of Han So Hee and revealed the adultery.
This specific wine is actually from Chateau Maison Blanche and has been nicknamed "Kim Hee Ae Wine." And due to this placement advertisement, the wine is sold out in almost all the wineries in Korea. The production of these French wine is small, with only 400 cases produced in each vintage.
3. The Diamond Necklace
In the latter part of the series, fans have noticed the eye-catching diamond necklace worn by Kim Hee Ae. This diamond necklace is from the famous luxury brand Tiffany & Co, with a whopping cost of $150,000 worth of jewelry. This stunning piece of art had people talk about it, and Kim Hee Ae even wore this piece of jewelry for her photoshoot with ELLE magazine, which she looked marvelous with.
4. The Coffee Machine
Coffee is basically essential to all the working class, and some would like to have a shot or two of espresso to open up those tired eyes and a not-so-ready body. The coffee machine is actually called Nespresso.
This Nespresso's Vertuo coffee machine has undoubtedly placed very well in the entire series, it just quietly sits on the corner, and the viewers are not bothered. Nespresso's Vertuo is a countertop machine that brews coffee or shots of espresso from convenient capsules. And take note Nespresso is extremely selective with the coffee that goes into its capsules. Only about one to two percent of the world's coffee beans meet their requirements.
5. The furniture
The couch in the living room of Kim Hee Ae looks definitely elegant. The color and the way it was placed are perfections. The couch is where they usually have a lot of family time beside the kitchen. It was also striking since it was where Kim Hee Ae was found lying next to it when Park Hae Joon almost killed her.
This piece of furniture is from the Emons Furniture Luciano model. They had a rise in the demand for that specific model and called it "Kim Hee Ae couch." The presence of Kim Hee Ae has brought elegance to the drama series, and marketing agencies have truly succeeded in carefully placing their products in the drama series.
