Twitter UK TV Ratings: Watch It Go Live This Month; One Of The Top 6 Markets Using Kantar!
Twitter UK TV ratings are available through a merged project venture with WPP subsidiary, Kantar Media, as reported by Tech Crunch.
Twitter UK TV ratings features will incorporate a TV-metric based data feed and an analytics dashboard. The ratings will set to be available in real time by mid-October.
As reported by Tech Crunch, viewers have long been expecting the Twitter UK TV ratings to become available. Currently Twitter TV ratings are available only in the US and UK.
Like Twitter US TV ratings, the UK version works the same way. Twitter US TV ratings get surveys from Twitter users with the help of Nielsen to find out about the statistics of tweets about TV shows and similar shows in TV.
Twitter decided to explore options in TV as TV shows become popular in Twitter. Many people share topics related to their favourite TV shows in Twitter and other social media sites.
The larger audience priority has always played a major role in Twitter's merged project with TV ratings.
Andy Brown, Kantar Media's Global CEO and chairman explained this in detail, according to Tech Crunch:
"The launch of the first official Twitter TV metrics in the UK gives the broadcast industry official insight for social TV engagement to complement the BARB gold-standard TV measurement currency,"
"Using the Kantar Twitter TV Ratings; broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix."
According to Kantar, the new Twitter TV ratings will revolutionize geofiltered UK Twitter data that has never been available before in the UK.
