On February 18, ZIOZIA released its Spring catalog which prominently featured Kim Soo Hyun.
In the catalog, the actor models models suits and casual coordinates.
He exudes confidence through his intense stare, evoking the image of his “My Love From The Stars” character Do Min Joon. His role in the supernatural program increased his fan base and demand for the actor for projects throughout Asia.
While the pictorial predominantly features office clothing, there are casual looks for afterhours which include jeans and knitwear.
The actor has spent the past year since the conclusion of “My Love From The Stars” engaging with audiences through fan meetings and participating endorsement shoots.
He has numerous endorsements in addition to ZIOZIA including The Face Shop and Caffe Bene. In 2014, he set the record for a Korean celebrity when he became an endorsement model for 35 different companies. By June 2014, he had filmed 15 simultaneous ads. His impact on audiences extends past Korea and his popularity with Chinese audiences increased exponentially due to the success of "My Love From The Stars."
The 27-year-old Hallyu star celebrated his birthday on February 16. He recently expressed his desire to take a brief break from promotional activities and endorsements during Lunar New Year festivities.
His representatives confirmed that the actor would be provided with leisure time during the holiday and would use the time to consider future projects.
Prior to "My Love From The Stars," he was best known for his roles in dramas including the teen musical show "Dream High" and period series "Moon Embracing the Sun." In addition to his notable K-Drama characters, the actor has starred in commerically succesful films such as "The Thieves" and "Secretly, Greatly."