Facebook Search History Made Public; Will Mark Zuckerberg's 'FYI' Hurt Google?

Mointainview, California-based Google has been the front runner in the search business ever since the became the preferred search tool for networking, work and entertainment. And Facebook has challenged Google' supremacy in a number of areas. In the most recent bid to forge ahead in the search engine race, Facebook and Ceo Mark Zuckerberg will release Search FYI, which means search history will be made public on the social networking site. 

"Two trillion posts and counting. So what does Facebook do with such a database? It becomes Google," reported mobilechoiceuk.com

The technology used will be the same as that used in Facebook's Trending Topics. Facebook will also take on search services like Twitter, which have overhauled its services after analysts recognized a.saturation point amomg viewrs.

According to Facebook watchers, Search FYI will transform itself by modifying Facebook into a "real-time discovery engine" for news, while using the same technogy.

"Facebook is battling with Twitter and others to be the key source of news and conversations about news topics, especially for people on mobile devices," reported livemint.

In an apparent bid to take on rivals Google and Twitter, Facebook has updated its search to include over 2 trillion posts. Search, Facebook says, is an “important, long-term effort” for the social media network. On Thursday, it launched ‘Search FYI’, a service that allows users to find anything from its vast index, including public posts, both by people (who may or may not be on your friends’ list) and content posted by people and brands on their official Pages.

“We’re updating Facebook Search so that in addition to friends and family, you can find out what the world is saying about topics that matter to you,” Tom Stocky, Facebook’s vice-president of search, said in a press release.

The service will effectively turn Facebook into a powerful real-time discovery engine for news.

Despite Facebook's aggressive tactics to shift Google out of the search engine space, Google is still the favored search engine, and substituting for Google will be a hefty task for Facebook.