K-Drama Stars Who Make Millions from Brand Endorsements: Kim Soo Hyun, Song Hye Kyo, More
Apart from award-winning K-dramas and movies, Hallyu is taking the world by storm through a slew of celebrities who are the faces of brands. May it be skincare, fashion lines, as well as luxury brands, South Korean stars are becoming among the favorite brand muses.
Interestingly, as mentioned by a media outlet, MNET's TMI News previously revealed the K-drama stars who earn millions from brand deals.
Kim Soo Hyun
Being the highest-paid South Korean actor, Kim Soo Hyun is hailed as the "King of Commercials" for scoring lucrative advertising deals.
In addition, the "It's Okay to Not Be Okay" star lands as the Korean actor with the most endorsements in a single year.
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It includes Swiss watchmaker Mido, Y.O.U. Beauty, Tommy Hilfiger, COSRX, and more.
With this, the actor reportedly earns as much as 1,446,500 USD per endorsement.
Song Hye Kyo
Of course, the list of Hallyu's highest-paid brand endorsers will not be complete without the queen, Song Hye Kyo. She is the darling of several luxury fashion brands like Fendi, Chaumet, Michaa, and more.
She recently made her debut at the Met Gala 2023, wearing a stunning outfit alongside Fendi CEO Serge Brunschwig.
Per TMI News, the South Korean top star rakes in 540 million KRW, or 407,950 USD, per sponsored post alone.
Jun Ji Hyun
Another Hallyu queen who earns millions per advertisement deal is none other than Jun Ji Hyun. She is the muse and the first-ever Korean ambassador for luxury fashion house Alexander McQueen.
Jun Ji Hyun's endorsement fees in 2013 were around a billion KRW, and he reportedly earned 20 billion KRW for advertisement deals alone.
Besides her hit K-dramas and movies, she is also Korea's long-reigning "CF Queen."
Gong Yoo
After captivating the viewers with his hit K-drama "Coffee Prince" and the blockbuster movie "Train to Busan," all eyes are on Gong Yoo and his amazing visuals.
His clean image and boy next door looks made brands fall in love with him.
According to a media outlet, Korea Broadcast Advertising Corporation conducted a study naming Gong Yoo as "Korea's favorite advertisement model for the year." With this, he became the face of several brands in fashion, tech, coffee, skincare, and more.
As mentioned by Taiwanese outlet, he reportedly sealed a deal with ASUS, amounting to 2.2 billion KRW for a single advertising appearance.
Park Seo Joon
His popularity grew thanks to his hit K-dramas "She Was Pretty," "Fight for My Way," "Itaewon Class," and more.
In a same report cited by TMI News, his talent fee back in 2018 was around 700 million KRW, landing Park Seo Joon seven advertisements in the same year.
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