In the series of images that were released, Jung Hae In wears rich, layered autumnal attire, styled to bring out what the brand called a celebration of "legendary cinema stars of all time."

As described in the campaign, "From leisurely daytime moments to high-profile night scenes, Jung Hae In showcases his unique charm, leaving a lasting impression on viewers."

In spite of the high-end fashion styling and artistic direction, the response from netizens has been overwhelmingly negative. Some even panned both the styling options and the casting choice.

One netizen said bluntly, "Everything is so horrible..."

Some said they were puzzled by the combination of the actor with the luxury brand. "He really doesn't suit the brand..." wrote one netizen.

There were constant comments regarding Jung Hae In's physical build and how it matched—or didn't match—the image of the brand. "His physique and image doesn't suit the brand,," another user posted.

Several commenters also disagreed with certain styling choices. "He shouldn't have pushed his hair back..." wrote one, while another commented, "Every time I see him, I wish he would change his eyebrows... he always looks so awkward."

Other comments disagreed with the overall execution of the campaign. "The photo selection is so bad... not one photo looks good," wrote one blistering response.

A fan summed up the opinion in a comparative insult, stating, "Up until Doyoung, it seemed to match... But I have no idea why they chose Jung Hae In for the brand."

While backlash continues to run rampant throughout social forums such as TheQoo, neither Dolce & Gabbana nor Jung Hae In's agency has made a public statement on the backlash.

For the meantime, the actor's fashionable but divisive look is still an online favorite.

In other news, a photo of Jung Hae In from the 2018 Baeksang Arts Awards has resurfaced, reigniting criticism over his "improper" front-center pose during a group photo.

Netizens once accused him of being attention-seeking, though staff later clarified he was following directions.

Jung called the incident distressing but said it taught him a valuable lesson. Despite the controversy, he went on to build a successful acting career.