Actress Lee Young Ae was selected as the advisor for the Italian designer brand Gucci's global campaign, "Chime for Change, CFC." Chime for Change was co created by the Gucci creative director Frida Giannini, singer Beyonce Knowles, and Salma Hayek-Pinault in February of last year. A lot of people in different fields, including Arianna Huffington of The Huffington Post, and the Nobel laureate in peace Leymah Roberta Gbowee are some of the advisors for Chime for Change. This is the first time an Asian actress has been selected for the advisor for Chime for Change. Lee Young Ae will be in charge of fundraising and selecting and introducing projects for women and children in Asian countries. Lee Young Ae introduced Hallyu to ninety different countries. In September of last year, actress Lee Young Ae with the Italian designer brand Gucci co hosted a Korean dinner in Florence, Italy.