Google Creates An Avenue For 'Star Wars' Fans; The Franchise Will Land On Cardboard On Dec. 2
Google is joining the "Star Wars" craze. It will not be long before "Star Wars Episode VII: The Force Awakens" will conquer the big screens on Dec. 17. The franchise is one of the most loved and followed by the public and undoubtedly many fans, old and new, are excited for the awakening of the force.
Clay Bavor, Google's VP of Product Management admitted he is one of the "Star Wars" fanatics and it started when his father played the franchise on their Betamax and TV when he was around four years old. Bavor announced through Google's official blog, an avenue for all the "Star Wars" fanatics - google.com/starwars.
Since there should be a balance of the force, one will be prompted to choose the light side or the dark side. Whichever side is picked, Google apps like Gmail, YouTube, Google Maps or Chrome will reflect the tone of the user's chosen side.
Furthermore, Google is hiding easter eggs. So users can go search using Chrome, "a long time ago in a galaxy far, far away" and always be on the lookout. By typing those search words on the search engine, the user will experience high excitement being in space with the spectacular, entertaining and stellar search results, said Quartz.
Google search engine's opening crawl where the search term flies too fast to be read, is "fun, but torture," if one has to refer to the words of Ken Ralston, concept artist of the "Star Wars" franchise.
"Star Wars" is also heading to Google's Cardboard virtual reality tool on Dec. 2. The Cardboard allows smartphone owners to slot the phone into the folded-cardboard headset to be able to view VR apps.
The upcoming "Star Wars Episode VII: The Force Awakens" is expected to be this year's highest grossing movie, according to CNET. With some extra and exclusive content of the franchise as part of the promotional exercise, Google will likewise get the favor when consumers will be hooked to its VR headset before its equivalent devices will be on store shelves.
