Apple Inc. Might Be Working On Its Foray In The Virtual Reality Space With Tech PrimeSense And Faceshift

Apple Inc. announced this week its take on the virtual reality space. It is officially confirmed that the Cupertino-based tech company bought Faceshift, which engages in making VR face-sensing animations. TechCrunch reported private Swiss firm, Faceshift is the maker of the motion capture technology used in the "Star Wars" film.

Faceshift can detect a user's facial expressions in real-time, hence, it is a great tool to make avatars. Profit Confidential said the software takes part in Disney's upcoming "Star Wars: Episode VII: The Force Awakens." The technology makes it possible for non-human characters act like humans in their expressions.

The technology has been used in animated content production in Hollywood films, but it has a great potential in the world of games where motion sensing, wearables, augmented reality and VRs get hyped. Apple Inc. also bought PrimeSense, the firm with the 3D body sensing tech that adds VR dimension to Microsoft's game consoles.

Apple's Faceshift acquisition has been buzzing earlier this year, but the company remained mum. As to where it would apply the Faceshift technology, an Apple spokesperson has the usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

According to Profit Confidential, the two acquisitions may tell that Apple Inc. is working on something big in the virtual reality space, which can further bring good news to its stock. The company is the biggest corporation in the United States per revenue; and per earnings, it does well in the S&P 500 index. Its more than eight percent year-to-date run stock has been randomly fluctuating in the last three months.

If Apple Inc. will be a player in the virtual reality category, and venture into the gaming world with a console, it perhaps, already has the right tools. If that is the case, it will rival publishers like Activision Blizzard, as well as game console makers Sony and Microsoft.