Health And Fitness Apps Need To Enhance To Be Compelling; Survey Found Chance To Monetize App
According to Strategy Analytics, consumers are searching for a mobile app that will help them achieve their health and fitness goals, and maintain a healthy lifestyle. Apps can help them track what they do and eat throughout the day. They want the apps to be smarter, and help them make more health-conscious decisions.
From the company's Media and Services UX or MSX, a report said implementing enhancements to health and fitness-related mobile apps will lead to more usable and compelling solutions.
Surverying consumers in the US and UK using at least one health-related app many times a week are only catered to one side - either health or fitness. Health, if it caters about food entry and logging; fitness if it caters about tracking activities like walking or running.
During this holiday shopping season, fitness trackers are enjoying increased sales, such as, Jawbone and Fitbit even if there is no enough of evidence that they work. Fitness trackers are one of the most popular Christmas gifts that looks like they reverse holiday overindulgence effects, reported The Guardian.
Fitness trackers are popular as they attempt to leverage contemporary technology which is seen as a sedentary lifestyle contributor, and let people take better care of their health. This shows the need for an app that works both sides of the health and fitness spectrum.
Consumers who want both have to use more than one app, which complements one another, and need separate input. What they want is an all-in-one solution.
Report author and MSX associate director Christopher Dodge stated in the report that there are many free health and fitness applications. Similar apps with smarter offerings could be offered with a fee. "Significantly, consumers in this study were willing to pay for this experience," he said.
VP UXIP Kevn Nolan added that the apps should be smart "enough to learn user behavior, remind users to interact with the app after a certain amount of time has elapsed, and perhaps more importantly, provide proactive recommendations and suggestions based on user habits and behaviors."
