South Korean actor Won Bin, one of the country's most elusive yet beloved stars, has made a surprise return to the spotlight at age 47 — his first public appearance in 15 years — through a newly released commercial for AJUNG Networks.
Most famous for the 2010 hit "The Man From Nowhere," Won Bin has not appeared in a film or drama in over 10 years.
Even though he hasn't been around much, he remains one of the most significant aspects of Korean pop culture and the most considerable visual presence in the industry.
On May 28, AJUNG Networks — a lifestyle service provider platform — released a 49-second advertisement featuring the actor, sparking widespread excitement across Korean social media and online communities.
"Actor Won Bin deeply connected with the brand's vision and accepted the endorsement offer," a representative from AJUNG Networks said.
"Through this campaign, we aim to drive the value of 'quality of life' together."
The commercial immediately drew attention, not only for its surprise casting but also for the actor's seemingly ageless appearance.
Online forums such as theqoo lit up with fan reactions.
"Wow... I legit started laughing the moment it started playing because of how unbelievably good-looking this guy is. Haha," one user commented.
"Sigh... This oppa is too handsome to be true. How does he still look like this at 47?" another wrote.
Other reactions ranged from admiration to disbelief, with fans saying, "I haven't seen anyone as handsome as him in the past 40 years," and "How is it possible that he just keeps getting better and better looking?"
The reemergence has renewed public interest in Won Bin's career, with many fans expressing hopes that the actor might consider returning to film or television.
While there has been no official word on an acting comeback, the buzz generated by his latest appearance proves that Won Bin's influence endures — even after years of near-complete silence.
Although it may represent his final known film, The Man From Nowhere was a commercial and critical hit that solidified his name on the South Korean A-list.
Since then, he has largely kept a low profile, with occasional endorsements and infrequent public appearances.
