A recent promotional image featuring actress Song Hye Kyo has sent social media into a frenzy, with fans mistaking the high-fashion campaign for a teaser of her next major film.

On July 8, Song posted a striking image to her Instagram account as part of a collaboration with a luxury fashion brand.

In a moody cinematic portrait, the actress, wearing a navy gown and carrying a large black bag, stands against a backdrop.

Her stoic expression and steely eyes, combined with the bold text "THE SPY" and the tagline "Available in-store July 17," prompted speculation that she was teasing an upcoming movie.

The image's dramatic tone and professional styling quickly sparked speculation among fans and media alike. "I thought she secretly filmed a movie," one commenter wrote.

Another fan echoed the sentiment, saying, "We need a real film like this!"

Among those fooled was Song's longtime friend, singer Kang Min Kyung of Davichi, who commented on the post, "Perfect for her 😲," adding to the excitement in the comment section.

However, even with all the buzz, it was later confirmed that the photo was taken for a fashion campaign, not a teaser for a new movie.

However, it was an overwhelmingly positive response, capturing the public's excitement to see Song accept roles on the big screen again, considering the last time she made a significant impact on the big screen was when she delivered a fantastic performance in Netflix's The Glory.

Though no new film projects have been announced, the viral reaction to the poster underscored Song's enduring star power and ability to captivate audiences, even outside of a drama or movie role.

Fans continue to hope that the cinematic quality of the campaign is a sign of things to come. As one fan wrote, "If this isn't a movie, it should be."