Major fashion dynasty Valentino has just issued an apology for indirectly using Philip Seymour Hoffman's death to advertise their pricey handbags.




The controversy began on Friday when Valentino sent out emails with two pictures of the "American Hustle" actress sporting one of their high-end purses.




This would've been fine and dandy if the photos weren't captured outside of Hoffman's wake on Saturday.




Following the viral promotional email of Adams, Valentino issued a statement claiming they were not aware that the pictures of the actress were taken at the wake of Hoffman, the Oscar winning thespian who lost his life in a battle with heroin.




“We sincerely regret releasing a photo to the media … of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts,” said the statement signed by Mona Swanson, vice president of communications for Valentino USA.




On Saturday the New York Post had a mourning Adams cover the front page rocking sunglasses and the $2,500 red Valentino bag with the headline "DEAD CARPET."




Hoffman, who died at age 46, starred with Adams in "The Master."