BY Adrienne Stanley | Mar 05, 2015 11:06 AM EST
Kim Soo Hyun is ethereal and an otherworldly presence in his latest commercial for FILA Korea's Heritage collection.
In the commercial, the Hallyu star makes a stylish presentation in a tailored FILA jacket, sport pants, and Spaghetti sneakers. The sneakers are the centerpiece of the shoot, which emphasizes the synergistic relationship between sportswear and business casual.
He delivers a grandiose entrance as electro-pop plays in the background, highlighting his position as a cosmopolitan man. The concept of the pictorial and commercial is captivating. FILA convincingly utilizes the star to deliver the image that sportwear can be luxurious.
His endorsement deal with FILA Korea was established in October. It is one of several lucrative sponsorship offers held by the 27-year-old star.
His career has been bolstered by film roles including “The Thieves” and “Secretly, Greatly” but he remains a beloved K-Drama star.
He debuted in 2007 with a role on the family drama “Kimchi Cheese Smile” and slowly established his television career before gaining widespread popularity as Song Sam Dong in “Dream High.” He followed the success of “Dream High” with the gripping supernatural period series, “Moon Embracing the Sun.”
The actor recently returned the K-Drama spotlight after his yearlong absence following the conclusion of “My Love From The Stars.” Kim will lead the upcoming KBS drama, “Producer.” He will reunite with Park Ji Eun, the scriptwriter for “My Love From The Stars.”
While he is one of the only cast members to confirm their acceptance of the project, “Producer” has great potential. His “Dream High” co-star IU is in consideration for a role in the series along with Gong Hyo Jin.
Kim will portray a student who switches places with a producer, while Gong is in consideration for the role of a veteran producer.
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