Lee Da Hae The New Face of KIA

Actress Lee Da Hae to endorse cars brand KIA.

On February 27th, her agency Forestar Entertainment, revealed that she has officially closed the deal to be KIA's new model.

Thanks to her role of secret agent from the National Secret Service (NSS), in the KBS drama “IRIS 2,” the car brand thought she was the perfect model for its cars, for her undeniable beauty, and now her tough image.

She will endorse the 2014 K3 sedan also known as Kia Forte or Cerato in different countires. The car was received well by Koreans, and received about 20,000 pre-orders before it was released.

Various KIA models are feature in the "IRIS 2" as well, as KIA is one of the sponsor of the drama.

Besides being the face of the new car, Lee Da Hae is the current face of clothing brands MarieMullin and Arnaldo Bassini. The actress have also been the face of various different brands in China.

Meanwhile, the actress is playing the role of Ji Soo Yeon, as mentioned above, she is a secre agent working with the NSS, to bring down IRIS.

“IRIS 2” airs every Wednesday and Thrusday on KBS at 9:55 Pm (KST).