Activision Blizzard Buys King Digital For $6B To Expand Mobile Interactivity Beyond 'World Of Warcraft'

(New York) -- After video game maker, King Digital Entertainment, maker of 'Candy Crush’ took heavy losses, Activision Blizzard Inc. , the company that makes ‘World of Warcraft’ decided to buy the former. for a whopping $5.9 billion, IBT reported. The company is best known for its video games, ““Call of Duty,” “World of Warcraft,” “Skylanders” and “Destiny.”

CEO of Activision, Bobby Kotick, said in a statement, the larger global network will enable Activision to cater to more people “than ever,” said IBT.

King Digitals was lauded for "creating incredibly fun, deeply engaging free-to-play games that capture the imaginations of players across ages and demographics," by Kotik, reported wbt.com

Activision Blizzard has transformed into one of the biggest interactive gaming
platforms in the world under the leadership of Bobby Kotick.

Mobile gaming is catching on as a major interactive entertainment among young people.
In a joint statement on Monday, Activision will reportedly purchase King Digital at a 16% premium over the latters closing price at $15.54 in New York’s Wall Street.

The best part for game enthusiasts is the that the takeover will create a mega entertainment network spanning 196 countries. It will cater to both serious gamers and casual players.

While King Digital benefitted the customer, enabling users to download ‘Candy Crush’ and other games. However, it charged a price for adding other goodies and content to the free game. King Digital also spent time seeking to replicate its ‘Candy Crush’ success in other games. Nonetheless, a spike of 7000% up to the stock sale and third on the App store earned the game a fantastic reputation, The New York Times reported.