BY Adrienne Stanley | Oct 06, 2015 03:38 PM EDT
Lee Min Ho takes fans on an adventure through a winter wonderland in new footage from Eider.
On October 5, Eider released its latest ad featuring Hallyu star, Lee Min Ho. The commercials, which were published in 15 and 30-second segments, highlight the all-weather capabilities of outerwear and camping gear.
The 28-year-old star is accompanied by his faithful furry friend, who continues to receive the spotlight as his outdoor adventure companion.
In the commercials, viewers travel with the popular actor as he takes on snow sports and embraces hiking in snow covered mountains. The campaign exudes a healthy and sports-friendly image that is consistent with the new honorary ambassador for the 2018 Winter Olympics.
While he continues to rack up endorsements, his contract with Eider was secured in 2011. The success of "The Heirs" and "Gangnam 1970" has led to increased interest from clothing, electronic, and food companies.
In 2015, he secured endorsement contracts with the online shopping mall 11street, luggage maker Samsonite Red, and the chic menswear purvey, TNGT.
He continues to receive acknowledgement for his impact on the Hallyu Wave, particularly with audiences in China. HIs ability to reach Chinese audiences was recently recognised by the Korean Tourism Organization, whose successful ad campaign featuring Lee garnered more than 22 million views on YouTube.
Lee also topped a recent survey conducted by the Korean Marketing Association, as one of the most influential actors in Korea, as identified by Chinese audiences.
As his profile climbs, it will be fascinating to see which company will be the next to sign him as their endorsement model for the Asian market.
Adrienne Stanley is a contributing editor at KDramaStars. She is also a contributing music writer at KpopStarz, MTV Iggy and other publications. When she is not listening to "We Like 2 Party," she can be found on Twitter. (@retrogirladdy).
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