Song Joong Ki & Lee Sung Min Save JTBC From Slump as ‘Reborn Rich’ Continues To Break Double-Digit Ratings

JTBC is making a huge change on primetime as its ongoing drama "Reborn Rich," Song Joong Ki and Lee Sung Min, makes history with consistently high ratings.

JTBC Ratings Rise Again Thanks To Song Joong Ki & Lee Sung Min's 'Reborn Rich'

In a report cited by Newsen on December 12, Song Joong Ki and Lee Sung Min saved JTBC in a crisis. Thanks to their series "Reborn Rich," it is currently popular and is making a last-minute explosion by surpassing a 20 percent viewership rating.

According to Nielsen Korea, the 11th episode of the series, which aired on December 11, recorded an average of 21.1 percent viewership rating nationwide.

In addition, it received a 23.9 percent rating in the Seoul metropolitan area with a target audience ages 20-49 years old.

This proved that "Reborn Rich" broke again its previous high record.

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The trend of ratings that "Reborn Rich" has shown since its pilot week consistently increases every week. JTBC which fell into a swamp is now rising again as Song Joong Ki and Lee Sung Min's series help the company rise from the slump.

Will 'Reborn Rich' Beat 'The World of the Married's' Record?

After starting with 6 percent in the first episode, the ratings never dropped until the 8th episode, with a record of 19.4 percent. However, during the 9th episode, the rating decreased by two percent.

But it immediately recovered to have an 18.3 percent rating and surprised the public by achieving a new record of 21 percent in the 11th episode. It has been said that it was the first viewership in the 20 percent range seen on non-commercial TV in two years since "The World of the Married," which was a hit in 2020.

At that time, the series recorded the highest ratings of 28.4 percent on non-terrestrial channels and on JTBC, which is one of the viewers' concerns about whether "Reborn Rich" will surpass.

'Reborn Rich' Consistent Popularity & Achievements

Popularity and content ranking are also overwhelming. "Reborn Rich" ranked first in the overall ranking of Good Data Corporation TV topics for three consecutive weeks, and maintained its No.1 position in the integrated content ranking of the OTT search and content recommendation platform for three weeks also.

Furthermore, "Reborn Rich" became JTBC's savior for many factors.

First, the drama included a shocking plot for three weeks.

Second, leading actors Song Joong Ki and Lee Sung Min and other actors exhibit great performances, feast of impactful characters.

"Reborn Rich" is different from an ordinary political and economic drama. Song Joong Ki and Lee Sung Min's chemistry and exciting character development increased the viewers' immersion in the series.

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Have you seen "Reborn Rich" latest episode? Tell us about the drama in the comments!

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KDramastars owns this article.

Shai Collins wrote this.