Lee Min Ho Debuts as Creative Director in Newly Produced Content ‘Project M’

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Project M
Lee Min Ho Creative Director

Lee Min Ho unleashed more of his creativity and officially produced an exciting digital work in Korea. Curious about the actor's new project? Then read on.

Lee Min Ho Is Creative Director of 'Project M'

The actor takes a short break from acting and meets the audience with his new work. Lee Min Ho marks the first step of his journey to unleashing his creative process in the digital world.

On May 14, the actor released "Project M" on his YouTube channel "leeminho film." The produced content is titled "New Word, New Meta," which features Lee Min Ho's digital human M.

According to a source, "New World, New Meta" is a virtual set of Seoul in 2143 where social unrest prevailed because of the strict social classes and the corruption of the state control system, as well as the pollution in the environment.

What stands out is the imaginative "Project M" focused on food. It has been said that the act of consuming food is portrayed as beyond a basic human need and treated as a high-level form of hobby and entertainment. The provided cyber-styled representations of different foods stimulate viewers' curiosity.

Lee Min Ho Collaborates With AXL LE, Plans to Expand His Network Abroad

Furthermore, "Project M" has completed the cyberpunk-style CG and exhibits unique visuals that go beyond realism.

As the creative director of the content, Lee Min Ho meticulously chose things to be included in the project. He selected artists for collaboration in planning, story development, and production.

Interestingly, the first creatives to join hands is the famous digital artist AXL LE. The said artist originated from Shanghai, China, who is known worldwide after introducing the Kiyomi Kobayashi series.

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An official from Lee Min Ho's side shared, "AXL LE, who has produced and presented various video works incorporating AI technology, is praised as a 'genius artist.'" They praised AXL LE for his detailed and realistic expressions and unique story structure that is present in reality.

Through his newfound interest, Lee Min Ho revealed his future plans focusing on technology.

"While searching for artworks in different fields, I was fascinated by the strong visuals of AXL LE's work so I immediately proposed a collaboration."

The actor added that it was both interesting and challenging for him to do things he had never done before. Lee Min Ho told fans that since he already started the project, he will continue collaborating with talented artists around the world.

Meanwhile, Lee Min Ho is finishing filming his upcoming AppleTV+ series "Pachinko" in Los Angeles. The heartthrob is also returning to primetime this June through his first drama team-up with Gong Hyo Jin in "Ask the Stars."

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What can you say about Lee Min Ho's "Project M"? Share your thoughts/replies in the comments!

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KDramaStars owns this article.

Shai Collins wrote this.

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