Actress Kim So Hyun has been severely criticized on social media after her newly signed agency, PEACHY Company, dropped new profile photos.
The company, which was established by actress Jun Ji Hyun, announced Kim's sole contract last month. To celebrate, the company unveiled a series of profile shots with a natural and carefree concept.
According to the agency's presentation, the photos reflected a casual style and were intended to align with its philosophy of capturing the "life and expression of the artist to blend naturally."
Despite the intention, many netizens expressed strong disappointment with the results.
One user questioned the agency's promotional approach, saying, "Is this the best way to promote your agency's actors to the public?"
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Another criticized the styling. "The outfit is weird, but it also seems more like a promotional photo than a profile picture. Sohyun is pretty, but the photo is really bad."
A third indicated makeup decisions might be the problem. "The vibe is okay, but maybe the makeup is the problem?"
Others criticized the look of the photos as amateurish. "Seriously, you could just wash and dry your hair and take a picture with your phone, and it would be better than this..."
Others complained about the quality of the photos. "This isn't for Instagram, but for a profile photo...and to use a blurry photo for a profile picture is just..."
Another critic had words for the production staff. "The photography skills aren't great, and is this really the best you can do with selection? It's so bad, who did you put in charge?"
Lastly, others demanded a change in personnel. "They need to change their photographer...the editing is shocking."
The backlash underscores the increased scrutiny of promotional material involving top celebrities, especially when it happens to be the initial moves in a new agency collaboration.
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