Actor Kim Woo Bin of the popular SBS drama "The Heirs" was recently selected to model for a construction company, and filmed a thrilling action full commercial. National construction corporation I S Dong Suh selected actor Kim Woo Bin as the model for the brand and showed the first commercial for the brand featuring Kim Woo Bin on February 11, 2014. In the commercial, Kim Woo Bin had scenes of dodging explosives in a destroyed factory, and chasing things down, as if he were the main character of a blockbuster movie. Kim Woo Bin did not use a stuntman for any of the scenes. In the commercial, Kim Woo Bin says, "From the beginning to the end, perfectionist construction company I S Dong Suh!"

The staff member from the construction company I S Dong Suh said, "Kim Woo Bin is a very attractive model who is tall and good looking, and who also is not afraid of trying new things out, such as filming dramas, and action movies. His brave and young filmography matched with our brand's image at construction company I S Dong Suh." This is the first time in forty years that construction company I S Dong Suh picked a model to film a commercial for the company.