Actress Park Shin Hye was selected as a brand ambassador for a campaign. The campaign promotes culture that respects intellectual property. The Korean Intellectual Property Office last year selected actress Park Shin Hye as the brand ambassador for the campaign. The Korean Intellectual Property Office said, "As actress Park Shin Hye rose as the Hallyu icon and is garnering much popularity from people in the twenties and thirties, we decided she would be the most appropriate for the brand ambassador that promotes to improve awareness of intellectual property." Actress Park Shin Hye is going to film various TV and other commercials to promote respect for intellectual property. In related news, actress Park Shin Hye is currently filming the movie "The Tailors," in which she plays the queen. Actor Han Suk Kyoo also stars in the movie. The movie tells the story of the dressmakers during the Josun dynasty in Korea. "The Tailors" will premiere later this year.