Composer of Girls Generation's 'The Boys' Wants to Work in Korea - Korea Is the Rising Market Hub of Music Licensing

Korea is rising as the market hub of music licensing industry in Asia.

Because k-pop is no longer a product that sells only in Korea.

Composers make their licensing contracts that cover the whole world instead of making it only valid in Asia which case was their custom before.

One music industry expert said, "Composers realized that they can earn from some 100K to millions of dollars by providing their songs as K-pop is gaining popularity through out the world. They used to give their songs that were low in merchantability. However, they give their best these days that they have put their souls."

Recently, one very famous world-renown composer moved in to Korea.

Teddy Riley, who works with SM Entertainment, the composer of "The Boys" of Girls Generation spends his half the month in Korea. Although he is one of the top composers in the United States, after checking the system in Korea and the level of the artists, he got an office in Itaewon, Korea.

One person from the the industry said, "Such market is forming as domestic audience doesn't feel repulsive about the music from overseas. It is very natural phenomenon that we commission the songs to overseas composers since we will have disadvantages if we go out in our traditional music style to penetrate World's market. Such trend is the part of marketing for Korean entertainment companies and artists to expand their realm to overseas."

Other expert added, "Korean entertainment companies including SM made their system quite late comparing to overseas companies. But they already caught up with developed nations' concentration and marketing system."