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Lee Min Ho Takes On Italy In Latest Photos From Ferrero Rocher

BY Adrienne Stanley | Oct 05, 2015 10:14 AM EDT


On October 5, Starhaus Entertainment shared photos from upcoming Ferrero Rocher ads, featuring Hallyu star Lee Min Ho. 

The teasers shots are the latest edition in the campaign titled Italian Flair. The "Bounty Hunters" actor exudes suave charm as he navigates through the narrow streets of Italy, while style impeccably styled in suited looks. 

In the pictorial, the 28-year-old star is ready to embark on a romantic European date, with a box of chocolates to woo his companion. 

While his on-screen partner has yet to be revealed, he can be seen carrying a lone rose, which he picked up while riding on what appears to be a Vespa. 

In another photo, he is the picture of Italian fashion as he ascends the steps of a countryside villa. 

On October 2, Starhaus Entertainment confirmed that Lee would serve as a spokesmodel for the Italian chocolatier, whose brand grew exponentially through heavy marketing the United Kingdom. 

"Korean Wave star Lee Min Ho has exceptional talent, as a model, showing the continued interest in the Korean market of Rocher Group," said Ferrero Rocher executive, Luigi Mirri, in a statement published by TV Report.  

His ads for global confectioner Ferrero Rocher follow his successful international campaigns for the Korean Tourism Organization. His commercials to increase awareness in Korean Tourism have aired in the United States, on CNN, and continues to rack up YouTube views, as a audience of more than 22 million tunes in to see "The Heirs" star. 

In addition to his lucrative endorsements, Lee Min Ho will serve as the honorary ambassador the 2018 Winter Olympics, which will be in Pyongyang, South Korea. 

Adrienne Stanley is a contributing editor at KDramaStars. She is also a contributing music writer at KpopStarz, MTV Iggy and other publications. When she is not listening to "We Like 2 Party," she can be found on Twitter. (@retrogirladdy). 

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