THIS Veteran Actor Beats Song Joong Ki, Son Seok Koo in March Movie Star Brand Reputation Rankings
The movie star brand reputation rankings for March have been unveiled by the Korean Business Research Institute.
As for this month's top star, veteran actor Choi Min Shik ranked first place, beating other Hallyu stars.
The current rankings are based on consumer participation analysis conducted by the institute which includes interaction, media coverage, and community awareness indexes of 50 movie celebrities from February 1 to March 1.
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Interestingly, the 60-year-old actor took first place, leading the March Movie Star Brand Reputation rankings.
Choi Min Shik scored a brand reputation index of 7,553,969. This is in connection with his new drama "Big Bet" where he took the role of casino legend Cha Moo Sik.
According to a media outlet, the keyword analysis under the actor's name includes "Big Bet," "Cha Moo Sik," and his co-star "Son Seok Koo."
In addition, Korea Corporate Reputation Research Institute director Koo Chang Hwan, states that Choi Min Shik has the highest-ranking related terms featuring words such as "natural," "betting" and "enthralling,"
As for his positive and negative ratio analysis, the veteran star recorded a positive ratio recorded of 83.19 percent.
Meanwhile, coming in second place is his fellow lead star in "Big Bet," Son Seok Koo.
The versatile star garnered a brand reputation index of 7,548,672, which is close to Choi Min Shik's numbers.
To recall, Son Seok Koo tops various Brand Reputation Rankings in 2022, following the success of his series "My Liberation Notes" and the blockbuster movie "The Roundup" with Ma Dong Seok.
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On the other hand, capping the top three is none other than Song Joong Ki for his performance in "Reborn Rich."
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In addition, he recently made headlines after he confirmed his relationship with British actress Katy Louise Saunders as well as his marriage announcement.
For the Hallyu star, who is also soon to be a father, he got a brand reputation index of 7,075,710.
Adding to the list is Im Siwan in the top four and Lee Je Hoon in fifth place.
Top 30 Stars Who Made it to March Movie Star Brand Reputation Rankings
Here's a rundown of the top 30 celebrities who entered the March Movie Star Brand Reputation Rankings as cited by the Korean Business Research Institute.
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Choi Min Sik
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Son Seok Ku
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Song Joong Ki
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Im Siwan
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Lee Je Hoon
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Lee Sung Min
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Jeon Do Yeon
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Hyun Bin
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Gong Yoo
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Lee Byung Hun
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Kim Ok Bin
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Kim Nam Gil
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Choi Woo Shik
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Jun Hye Jin
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Lee Jung Jae
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Honey Lee
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Kim Hye Soo
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Go Yoon Jung
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Kim Tae Ri
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Lee Seo Jin
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Moon Chae Won
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Ha Jung Woo
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Kim Da Mi
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Jin Sun Kyu
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Jo Jin Woong
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Lee Sun Gyun
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Nam Joo Hyuk
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Chun Woo Hee
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Lee Yi Kyung
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Ma Dong Seok
