Davichi singer, actress and businesswoman Kang Min-kyung is making heads turn again—this time as the face of her own beauty company.

On September 10, Kang made a fresh announcement to fans by releasing a behind-the-scenes photo from a recent photoshoot.

"Portrait model shooting machine,, 기," she captioned a photo on her personal channel.

Kang was seen taking part in a product shoot, not only as a CEO, but also as the official model for her own brand in the picture.

The photographs highlighted her chic professionalism, thanks to years on the screen. Her seamless transition from artiste to brand ambassador did not go unnoticed by fans and fashion observers.

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Kang Min-kyung currently owns a fashion and beauty company in her own name, cementing herself as a "celebrity businesswoman."

Industry observers comment that her hands-on approach to modeling and promotion is a shrewd decision that strengthens brand image and fosters customer trust.

A PR analyst noted that having a familiar face leading the way with a product "helps engage with audiences on a more individual level—particularly when that face is the one who owns the company."

Kang's situation is exceptional even among celebrity business owners. Unlike the majority, who contract external ambassadors, she does it herself, giving customers a direct association between the product and herself.

Along the way, Kang additionally delves deeper into mediums other than IG, like on her Youtube "Gyangmingkyung," where she's posted everything from her skincare routine to vlogging herself every day, to even lifestyle.

Her fans have embraced her entrepreneurial journey, and most have praised her for her determination and business savvy.

The one fan added, "She's proving that being famous isn't all about posing in the spotlight — it's about building something that will endure."

With Kang Min-kyung continually pushing the edge between artiste, influencer, and CEO, she is setting a growing standard for how modern entertainers can reshape their careers in their own terms.

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