Yup, CLOY fans. It's true! From one of the best Korean dramas that achieved very high viewership ratings, our beloved "Crash Landing On You" Captain Ri Jeong Hyeok will be the newest endorser of SMART, local telecommunication and digital service in the Philippines!
"Crash Landing On You" is one of the most famous Korean dramas all over the country. It brings a story about love with several trials and tribulations experienced by a love that isn't permitted, yet it also takes a funny and emotional rollercoaster as two people nevertheless did fall in love. The lead actor Hyun Bin, who plays a North Korean soldier, is a veteran star that many Filipinos are and have been in love with.
On May 27, a teaser was posted by SMART promised that a "Big RiVeal" will be coming on June 1. It made a lot of viewers thought about the "Big RiVeal," although it's already apparent who it is. However, PLDT President and CEO Manuel V. Pangilinan was not able to resist himself by spoiling the big news!
Manuel V. Pangilinan, also addressed as MVP, dropped the exciting news that the "Crash Landing On You" star Hyun Bin is the newest face for SMART Communications, his company's wireless unit.
SMART was able to make its viewers even more excited by posting a short video of their newest endorser on Wednesday, with a hinting caption: "The captain is coming."
It was quick for fans to conclude the man's identity as MVP immediately confirmed by replying to the post, saying, "Yes. Hyun Bin it is. Go go go Smart." He also said that viewers will be able to watch ads online and video endorsements, featuring Hyun Bin, on June 1 at noontime PST.
In an official announcement, SMART Communications chose Hyun Bin as the new face of the brand as they are launching a new thematic campaign, which focuses on amazing experiences for its customers. SMART also adds that Hyun Bin is the perfect match and embodiment of their brand value, which is a part of the pursuit of their passions. Filipinos are very much passionate about Korean dramas, especially Captain Ri Jeong Hyeok and Yoon Seri.
Hyun Bin plays the role of the famous Captain Ri Jeong Hyeok in the 2020 drama that tells the story of a South Korean conglomerate heiress, portrayed by Son Ye Jin, who experiences a paragliding accident and ends up landing in North Korea. She then meets the North Korean soldier, and they eventually fall in love as the story progresses.
But hey, Filipinos can now fall in love deeper with SMART's newest endorser as he portrays the perfect personification of SMART Communications.
Meanwhile, it seems like Hyun Bin didn't only land one endorsement in the country, but two! On Instagram, Ben Chan, founder of local apparel brand Bench, teased fans with a clip with the words, "Your Crush, Landing Soon."
In his recent interview with People Asia, Ben Chan revealed that he has been planning to bring Hyun Bin to the country for a fan meet "once it's safe to travel."