Yoo Jae Suk Takes No. 1 Spot in Brand Reputation for Entertainment Broadcasting Followed by Park Narae and Kim Heechul

The Korea Corporate Reputation Institute analyzes brand big data to determine the amount of change in brand reputation.

In this brand reputation survey, 50 entertainment broadcasters such as Yoo Jae Suk, Park Narae, Kim Heechul, Kim Jongguk, Kang Hodong, Sugeun Lee, Hyunsuk Paeng, Seongju Kim, Jang-hoon Seo, Gura Kim, Haha, Sangmin Lee, Ahn Junghwan, Yangrak Choi, Hyori Lee, Jongmin Kim, Kwangsu Lee, Myungsoo Park, Hyunmu Jeon, Doyeon Jang, Kyungkyu Lee, Taehyun Cha, Heeyeol Yoo, Shinyoung Kim, Seho Jo, Sehyung Yang, Kwanghee Hwang, Dongyeop Shin, Miseon Park, Junho Kim, Youngja Lee, Jihyo Song, Eunyi Song, Sook Kim, Hae Song, Gukjin Kim, Hongcheol Noh, Youngmi Ahn, Sechan Yang, Hwijae Lee, Hyungdon Jeong, Yongman Kim, Junhyun Kim, Youngcheol Yoo, Seyoon Moon, Seyoon Kim , Joonha Jung, Byeongman Kim, Seokjin Ji, and Jiwon Eun were analyzed with brand big data.

The Brand Reputation Index is an index that extracts brand big data and analyzes consumer behaviour, classifies it into participation value, communication value, media value, and social value, and weights it.

In the brand reputation index for entertainment broadcasters, the participation index, media index, communication index, and community index were analyzed. It also included the brand monitor analysis in which the brand reputation editor participated and the brand value evaluation analyzed by the Korean Brand Forum.

The No. 1 brand was analyzed as a brand reputation index of 1,980,781 with the participation index 569,047 media index 364,617 communication index 544,153 community index 502,965. Compared to the brand reputation index of 2,084,641 in September, it fell 4.98%.

The second place, Narae Park, was analyzed as a brand reputation index of 1,157,542 with a participation index of 204,558, a media index of 173,646, a communication index of 413,721 and a community index of 365,617. Compared to the brand reputation index of 1,297,153 in September, it fell 10.76%.

The third place, Kim Hee-cheol brand, was analyzed as a brand reputation index of 1,132,959 with a participation index of 388,598, a media index of 203,547, a communication index of 214,533, and a community index of 326,280. Compared to the brand reputation index of 794,934 in September, it increased by 42.52%.

Congratulation to all these eminent personalities!