Kim Seon Ho Effect: Online Shopping Site 11Street Hits All Time High Revenue Because of the ‘Hometown Cha-Cha-Cha’ Star
After being canceled by some fans and advertisers, Kim Seon Ho is slowly returning with a big bang!
Kdrama's good boy escaped the massive cancel culture through the "Kim Seon Ho effect" by setting an impact on brands--one of which is the online shopping site 11Street.
At the height of the abortion and gaslighting controversy, several brands featuring the "Hometown Cha-Cha-Cha" star took down their campaigns and ads--this is mainly because the public is sensitive when it comes to the ambassador's image.
After the bombshell revelation of Dispatch that shed light on Kim Seon Ho's ex-girlfriend, advertisers revived the ads one-after-another by setting it on the public.
On October 28, the mask brand MIIMA was the first to put up their advertisements showing off the actor.
It was followed by 11Street, posting a video of the "Start-Up" star over their official YouTube channel, highlighting their discount event dubbed as "The 10th Festival."
Kim Seon Ho's Ad for 11Street Brings New Sales Record!
According to an outlet, the e-commerce brand announced that their sales record increased by 20 percent in just three days, from November 1 to 3.
Interestingly, 11street's revenue hit an all-time high of 40 percent, mainly because of Kim Seon Ho's CF.
READ MORE: Kim Seon Ho, Song Kang and More Kdrama Stars Whose Fame Skyrocketed Because of Netflix
11Street Addressed Backlash After Bringing Back Kim Seon Ho as their Endorser
As mentioned, the public is sensitive towards one celebrity's image, hence the intense cancellation culture and boycott activities in South Korea.
After the e-commerce company revived and posted Kim Seon Ho's ads, the company received several complaints questioning their decision of reinstating him as their muse.
Through their customer service, 11Street began by acknowledging the opinions of their clients.
However, the company explained why they chose to stand by the actor and praised him for "diligently fulfilling his duties."
With this, they further elaborate as to why they continued to reinstate the actor; one of the main reasons is Kim Seon Ho's public apology.
"On October 10, Kim Seon Ho made an official apology, and afterward, the other party had accepted it as well, so 11Street decided to reinstate him as a model. Before things heated up in October, we had already filmed the advertisement for the November Festival, which went on air from 11 am on November 1," the brand explained.
Lastly, 11Street seeks "kind understanding" and thanked the consumers for sending "sincere opinions."
Confirmed! Kim Seon Ho Returns as the Main Lead in Upcoming Movie 'Sad Tropics'
Tables have turned for the 35-year-old rising star as he is gradually rebuilding his "good boy" image to the public.
After the brands, production company NEW, who is behind the upcoming movie "Sad Tropics," announced that the casting in the film will remain unchanged, meaning the South Korean heartthrob is still set to play the main character.
The drama film will be his first-ever appearance on the big screen, which is why stepping down from the role is quite challenging for him.
To recall, he opted to withdraw his appearance in the said movie and the two upcoming films "2 O'Clock Date," "Dog Days," and variety show "2 Days & 1 Night."
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KDramastars owns this article
Written by Geca Wills
