JTBC's new weekend drama 'A Hundred Memories' is already making waves before its September 13 premiere.

Sentimental still screenshots, combined with an original premise and talented cast, have put the series on most fans' must-watch lists.
The drama takes place in Seoul in the 1980s and revolves around the daily life of bus conductors, a now-mysterious job recalled by their signature call of "Orai~" as they helped passengers on and off and took fares.
Although the job is long gone, the drama revives it, employing it as the background for a touching story of friendships, first loves, and individual aspirations.
Kim Da-mi plays the lead role of Go Young-rye, a stubborn conductor with exacting family duties to fulfill and a secret ambition to go to college someday.
kim dami as go youngrye in a hundred memories (2025). she's so babygirl coded! i love her already! #김다미 #백번의추억 pic.twitter.com/4tOjJnSKsn
— dami ✿ (@ladywxtch) August 12, 2025
Shin Ye-eun is her on-screen co-worker, playing Seo Jong-hee as bright and cheerful as she is a newcomer. Heo Nam-jun features as Han Jae-pil, the newcomer whose presence slowly shifts the course of their life.
Shin Yeeun as Seo Jeonghee still cuts in drama
— Fairy Ye Eun 🚌🚏 (@yeeunjjang_) August 13, 2025
Release on 13 Sept on JTBC 🚌🚏🫧#shinyeeun #신예은 #ahundredmemories #백번의추억 pic.twitter.com/G5vBrxFpLb
Behind the lens is director Kim Sang-ho of Thirty-Nine, who joins forces with writers Yang Hee-seung of Crash Course in Romance and Kim Bo-ram.
The team has vowed to fans to expect a drama that is based on nostalgia, realism, and emotional storytelling that captures the essence of its time.
The release of the first still cuts was swiftly discussed online, with most fans mentioning the vintage uniforms and the ambient setting.
A netizen said, "Finally, a drama worth waiting for—Kim Da-mi and Heo Nam-jun look perfect together."
Another viewer praised the fresh premise, saying, "The bus conductor concept is so unique, it's bound to be a hit."
Others cited the emotional draw of the show, with one noting, "This feels warm and nostalgic... definitely going on my watchlist."
The synergy of a new casting lineup, meticulously designed retro elements, and a plot that resonates on themes of love, friendship, and determination has already made 'A Hundred Memories' stand out among other fall dramas.
Most industry insiders note that JTBC boasts a good record for creating well-intentioned weekend shows, and people are eagerly waiting to see what the latest one has in store.
With the September 13 premiere date fast approaching, hype is building steadily, with A Hundred Memories shaping up to be one of the most talked-about and most hotly anticipated dramas of the autumn of 2025.