South Korean streaming service Tving has officially apologized after being accused of plagiarism on the promotional poster of its new original show 'Dear X.'

Tving admitted similarities between its newly launched launch poster and that of the 2017 Chinese film 'The Devotion of a Suspect' in a statement to iMBC Entertainment on Monday.

In the case of the 'Dear X' launch poster, we were aware of the similarity to a certain reference too late, so we stopped using it right away and chose not to use it anymore in the future," Tving said.

The firm proceeded to apologize for the lapse.

"We sincerely apologize for the inconvenience caused by not being able to carefully examine the production process," the statement said. "We will be careful to prevent similar things from happening again through a thorough inspection process.

The'Dear X' poster, posted on September 8, includes the lead character Baek Ah-jin's cold stare through ripped cracks — a design feature online users noted closely resembles the visual aesthetic employed in The Devotion of a Suspect's promotional campaign.

The Devotion of a Suspect, adapted from Japanese writer Keigo Higashino's novel, was released in 2017 and features Wang Kai, Zhang Rui, and Lin Xinru. Its poster also utilized jagged tears exposing a central character's eyes amid darkness.

Following the launch of the 'Dear X' poster, various users across Korean online forums raised red flags, which triggered intense discourse and comparisons between the two posters.

'Dear X', premiering November 6, features Kim Yoo-jung as Baek Ah-jin, a leading actress who hides her real character behind ambition and beauty.

The drama is a melodramatic suspense series representing Baek's psychological manipulation and fall, and the all-consuming love of Yoon Jun-seo (Kim Young-dae), who opts for destruction over protecting her.

The incident has reignited ongoing concerns about originality and creative oversight in Korean promotional design.