Actor Park Bo-gum is receiving positive reviews for his new variety show, The Village Barber, which aired on Jan. 30 and focuses on authenticity and social engagement rather than competition and entertainment. The show features Park Bo-gum and his friends Lee Sang-yi and Kwak Dong-yeon as they operate a volunteer barbershop in a rural village.

According to TenAsia, the show's first episode recorded a nationwide viewership rating of 2.8%, peaking at 4.4%. The publication also reported that Park Bo-gum has earned a beautician's license in addition to his barber's license to show his dedication to the authenticity of the volunteer work.

Kim Se-ah of TenAsia explained the show's unique concept: "Unlike other variety shows, which highlight competition, missions, and conflict, this show focuses on natural interactions, aiming to create a relaxed atmosphere."

The Chosun Daily emphasized the importance of the show being a personal project for Park Bo-gum, who, according to the publication, struggled with ratings for his previous shows such as "My Name is Gabriel" and "Park Bo-gum's Cantabile," which had high expectations but failed to deliver.

"The pressure was undoubtedly high," the article said, adding that The Village Barber is a much-needed change in direction.

Viewers have responded positively to the show's approach. TenAsia reported that fans praised it as "a rare, comforting show that doesn't exploit volunteerism," with Park's warm demeanor contributing to its appeal.

A spokesperson for The Chosun Daily commented on the broader industry context: "In a time when the entertainment industry is marred by various controversies, the emergence of a quiet, well-intentioned show like this is refreshing. Its positive message resonates well with audiences."

While it remains early, the program faces challenges in achieving the high ratings common to reality shows that rely on humor or sensational content. Still, the show's focus on meaningful engagement and community service sets it apart, according to TenAsia.

Industry analysts told The Chosun Daily that the intent behind The Village Barber deserves recognition even if its commercial success remains uncertain. "The decision to prioritize a positive message over sensationalism is a commendable effort," the outlet wrote.

The Village Barber continues to air weekly, with fans and critics alike watching to see whether its heartfelt approach can sustain long-term popularity.