'Navillera' and 'River Where The Moon Rises' See Declines in Viewership Ratings This Week
Korean dramas "Navillera" and "River Where The Moon Rises," which both air every Monday and Tuesday, have seen drops in viewership ratings this week.
On April 6, "River Where The Moon Rises" Episode 16 and "Navillera" Episode 6 were broadcasted. According to Nielsen Korea, the viewership ratings of both dramas showed declines for the latest episodes. A Korean media outlet speculated that it might be because of the competition between shows at night.
Viewership Ratings of "River Where The Moon Rises" and "Navillera" Plummet This Week
KBS's "River Where The Moon Rises" has maintained its No. 1 position on the monthly TV drama ratings, however, the drama has seen declines in viewership ratings in two consecutive episodes.
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The April 6 episode of KBS's "River Where The Moon Rises" had average nationwide ratings of 6.0 and 7.8 percent, according to Nielsen Korea. The latest viewership ratings are somehow the same as its April 5 ratings (6.7 and 7.8 percent), which is the drama's new personal low record.
When the KBS drama premiered on Feb. 15, it recorded ratings of 9.4 percent, and since then, the show remained on the 8-9 percent scale until this week.
The "River Where The Moon Rises" Episode 13 had viewership ratings of 8.7 percent, while Episode 14 had 8.4 percent. This week, the drama hit the seven-percent mark, with Episodes 15 and 16 recording 7.8 percent.
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As for tvN's "Navillera," Nielsen Korea revealed that its viewership ratings declined to 2.764 percent on April 5, but it dropped even further on April 6 to 2.759 percent. The drama achieved its own highest ratings last week with 3.623 percent for Episode 4. However, the latest ratings decreased by 0.8 percent compared to last week's results.
Why Did The Viewership Ratings Drop This Week for "Navillera" and "River Where The Moon Rises"?
One Korean media outlet presumed that the decline in ratings of "Rise Where The Moon Rises" and "Navillera" this week might be due to the competition between the drams and well-known variety shows that air every Monday night.
These programs include KBS's "Gayo Stage," "MBC's "Buddy into the Wild," SBS's "Same Bed, Different Dreams 2 - You Are My Destiny," and JTBC's new show "Nice Alone."
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The media outlet also noted that the competition for daily drama ratings is also heating up. One of the dramas that saw an increase in ratings is KBS's "Be My Dream Family," which is broadcast every night from Monday to Friday. The "Be My Dream Family" Episode 6 recorded 17.8 percent, which is 1.5 percent higher than the viewership ratings for Episode 5.
About "Navillera" and "River Where The Moon Rises"
"River Where The Moon Rises" and "Navillera" are new Korean television series that started airing in February and March, respectively.
KBS2's Monday-Tuesday show "River Where The Moon Rises" is based on a classic Goguryeo folk tale that tells the love story of Princess Pyeonggang (played by Kim So Hyun) and On Dal (played by Na In Woo).
Meanwhile, the tvN drama "Navillera" is based on a Daum webtoon that is about a 70-year-old retired mailman, Shim Duk Chool (played by Park In Hwan), who decides to chase his dream of learning ballet, and a 23-year-old ballerina, Lee Chae Rok (played by Song Kang), who gets lost while pursuing his dreams.
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Written by Mhaliya Scott
