Seo Ye Ji Faces Another Major Blow as Advertisers Drop the 'Its Okay to Not to be Okay' Actress from Brand Campaigns

Tags: Seo Ye Ji; Seo Ye Ji Controversy; Kim Jung Hyun; Kim Jung Hyun Seo Ye Ji; SNSD Seohyun; Kim Jung Hyun Controversy

BY Geca Wills Apr 14, 2021 11:51 PM EDT

Seo Ye Ji continues to receive negative publicity after being involved with the controversy surrounding Kim Jung Hyun and SNSD's Seohyun.

In a new report, cited by a South Korean publication, the "It's Okay to Not Be Okay" star faces a critical situation after advertisers have begun to cut their ties with the 31-year-old actress.

Companies have reportedly removed the "Lawless Lawyer" star from their PR lists and even from their brand campaigns.

This includes the health and lifestyle brand, New Origin, where Seo Ye Ji is the face of their "Inner Flora" line. Unfortunately, the outlet mentioned that her campaign photos were all removed from their Instagram account.

The same goes with the AER face mask, which introduced the actress as their female muse back in 2020. Based on their official website, there are no campaigns and photos of the actress endorsing their product.

Did Seo Ye Ji Manipulate Kim Jung Hyun?

Earlier this week, the "Save Me" actress has been caught up in a major scandal after Dispatch named her as the mastermind behind Kim Jung Hyun's harsh treatment towards his "The Time" co-star, Seohyun.

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At the time, the 31-year-old actor portrays the role of the restaurant CEO Cheon Soo Ho alongside his love interest, Seol Ji Hyun, played by the Girl's Generation member.

Based on a series of texts released by the entertainment portal, Seo Ye Ji was accused of manipulating his then-boyfriend and instructing him to refrain from having physical contact with his onscreen partner.

Moreover, the actress demanded Kim Jung Hyun to request the scriptwriters to trim down "skinship" scenes which refers to intimate and non-sexual scenes.

Unfortunately, this caused Seohyun to break down during filming as the change of script would hinder the singer-actress from getting into her character.

Gold Medalist Released Official Statement Towards Seo Ye Jin's Issue

Amid the Seo Ye Ji and Kim Jung Hyun's controversy, her agency, Gold Medalist, addressed the situation and gave their position to the issue.

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In an official statement, the management pointed out that the actress was not the one behind the actor's unprofessional behavior. This was also confirmed by the Gold Medalist to Kim Jung Hyun and said that he would express his stance on the issue, but "it would take time due to the "problems overlapping."

Seo Ye Ji's Alleged School Bullying and Issue with Educational Background

Aside from her involvement with the "Crash landing on You" actor, the agency also denied claims regarding school bullying allegations.

Furthermore, Seo Ye Jin's agency also cleared the rumors regarding her admission to Madrid Complutense University in Spain.

"Seo Ye Ji had prepared for admission to Madrid-based Madrid Complutense University in Spain, but since then, she has not been able to attend college normally as she began her career in Korea."

Amid the rumors, netizens managed to dig up the actress' history, including her educational background. Fans blasted the 31-year-old actress and accused her of lying about studying in Madrid.