South Korean actor Hyun Bin has become one of the in-demand celebrities when it comes to endorsing brands, especially the luxurious ones.
Loro Piana Chooses Hyun Bin as Their First Korean Brand Ambassador
Loro Piana is a known Italian high-end lifestyle brand that Hyun Bin will be endorsing. He was chosen to be the first Korean ambassador, given his status in the public's eyes, the A-list actor is the perfect fit to represent the brand.
It was announced that Loro Piana will be holding a Personalized Pop-up event from September 2 to 15 at the Cheongdam flagship store in Seoul. In a news release by Top Daily, the "Secret Garden" star attended the opening ceremony to celebrate.
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All the stylish outfits from coat, jacket, scarf, and inner top even the clothing materials were all displayed inside the store.
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During the special event, Hyun Bin was shown wearing a light brown jacket and knitwear turtleneck which defined his dandy style. Apart from touring the shop, Hyun Bin and the other guests had the time to experience the various customized services that Loro Piana offers to its customers.
In addition, Loro Piana's Personalized Pop-up store highlights the best of their brand. Guests were able to produce their chosen customized products that show their individuality and taste as a consumer in using different kinds of fashion materials from shoes to outerwear.
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Hyun Bin Dominating the Asian Market
Aside from personalized outwears, Hyun Bin has been working with different brands all across Asia. Last July 2021, the "Memories of the Alhambra" star became Tom Ford's Beauty Perfume first ambassador in the Asia Pacific. On September 1, Hyun Bin's agency Vast Entertainment released a new set of photos displaying his natural classy aura in the latest pictorial with Tom Ford.
Hyun Bin was also the new face of one of the biggest eCommerce platforms in Southeast Asia, Lazada. He became the first-ever regional brand ambassador of LazMall. And in addition to this, the said brand also released a short film video of Hyun Bin channeling his "Crash Landing on You" character.
He even delivered thank you and sweet messages to warm the hearts of his fans. Meanwhile, Hyun Bin is preparing for his movie comeback with "Confidential Assignment 2."
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Written by Shai Collins.