Where is Seo Ye Ji Now? Actress & Agency Face Update Regarding Brand’s Damage Compensation Claims
After concluding her K-drama "Eve," Seo Ye Ji has been under the radar. However, the actress once again garnered attention after the court released updates regarding the claims between her agency and a company.
Gold Medalist to Return 225 Million Won Following Seo Ye Ji's Controversy
In a report, the 25th Civil Affairs Division of the Seoul Central District Court released their decision regarding the lawsuit filed against the actress and her agency, Gold Medalist.
As mentioned by the news portal, the court granted that the talent label must return the 225 million won to the company, Yuhan Care, where the actress served as one of their ambassadors. This is half of the actress' total talent fee, amounting to 450 million won.
However, the court did not accept the company's claim for damages and penalties due to the controversy involving Seo Ye Ji.
It can be recalled that the "Eve" star signed the deal with Yuhan Care back in July 2020. A month later, Seo Ye Ji received her model fee in August 2020, and in the same month, her advertisements with the company were released.
Unfortunately, the actress got involved in a bullying and gaslighting issue, resulting in a huge backlash. Due to this, brands, including Yuhan Care, pulled out their advertisements featuring the actress.
In addition, the company reportedly demanded Gold Medalist terminate the contract and appeal the return of the talent fee.
However, the court found that Seo Ye Ji's issue, which includes gaslighting and school violence, happened before the contract period and did not violate the contract.
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As for the company, they claimed that the controversy damaged "the advertiser's product and corporate image or reduced advertising effectiveness through acts that harm the dignity of a public figure."
Seo Ye Ji's Controversy
2021 was a challenging year for the actress. At the height of her popularity, an issue regarding bullying resurfaced.
In addition, it was also revealed that she gaslighted her then boyfriend Kim Jung Hyun and prevented him from doing a skinship with "Time" co-star Girls' Generation's Seohyun.
At the time, she asked him to edit his parts in the series and wanted him not to do skinship and romance.
As an effect, Kim Jung Hyun was criticized for looking distant and uninterested towards his co-star.
What's Next for Seo Ye Ji?
A year after the incident, Seo Ye Ji returned to the small screen with her K-drama comeback, "Eve." Playing the revenge-driven Lee Ra El, she becomes the mistress of CEO Kang Yoon Gyeom, played by Park Byung Eun.
Viewers also loved the intense riff between Seo Ye Ji's character and Yoo Sun, who played the CEO's wife, Han So Ra.
After the series wraps up in 2022, there's no offer or up-and-coming project lined up for the actress.
IN CASE YOU MISSED IT: Park Byung Eun Lauds 'Eve' Co-Star Seo Ye Ji's 'Amazing' Acting
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Written by Geca Wills
