‘Producer’ Product Endorsement Gets Criticized

KBS Friday Saturday popular romantic comedy drama 'Producer' endorsed two million dollars' worth of products, which raised criticism from the Korean media.

Korean news reports criticized the excessive, conspicuous product endorsements throughout the episodes which often had nothing to do with the flow of the story. Some news reported that the KBS Friday Saturday popular romantic comedy drama 'Producer' expanded the last two episodes from 80 minutes to over 100 minutes, possibly to expose more endorsed products in the drama. The novel the KBS Friday Saturday popular romantic comedy drama 'Producer' endorsed became an issue when the publishing company Moon Hak Dong Nae sued Knopf publishing company for plagiarism of the translated novel 'Demian' by Herman Hesse.

The KBS Friday Saturday popular romantic comedy drama 'Producer' endorsed two million dollars' worth of products, which accounted for almost a half of the total costs for filming the drama. In related news, KBS Friday Saturday popular romantic comedy drama 'Producer' tells a story of the staff members in the Korean entertainment industry. Actors Kim Soo Hyun, Gong Hyo Jin, Cha Tae Hyun and IU star in the drama. In addition, this is the first drama for Kim Jong Kook of Running Man. Ra Joon Mo, played by actor Cha Tae Hyun, and Tak Ye Jin, played by actress Gong Hyo Jin, are TV show producers, Baek Seung Chan, played by actor Kim Soo Hyun, is a new producer and Cindy, played by actress and singer IU, is a top star.