‘Cha Eun Woo Effect’: Hair Care Brand’s Sales Skyrocket After Introducing the Actor as New Ambassador
With his strong global popularity, a famous hair care brand's sales increased after getting Cha Eun Woo as their newest ambassador.
'Cha Eun Woo Effect': Dashu's Sales Skyrocket After Naming the Actor as Their New Ambassador
On April 17, actor ASTRO member Cha Eun Woo became a hot topic in an online community after he was said to have encouraged a famous brand's skyrocketing sales.
People discussed the celebrity's strong public image as the Korean hair care brand Dashu went viral as their sales skyrocketed after introducing Cha Eun Woo as their newest ambassador.
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Originally, their model was "Reply 1988" star Ryu Jun Yeol. However, candidly, they used Cha Eun Woo as a model for an event they handled for a brief moment and saw that the reactions from the consumers were good and their product sales had increased.
'Cha Eun Woo Effect' Garners Mixed Reactions
People have since shared their sentiments about "Cha Eun Woo Effect" in the business industry. Others also began dragging the previous model of the brand.
"Seriously the value of the brand raised!"
"Looks like a smart store changing to a department store."
"I don't think it's necessary to bring up the fact that they did way better after they changed models."
"Just praise the new ambassador, what's the point of dragging the other one down and making it uncomfortable."
"It's way better that the brand changed the model."
"Cha Eun Woo makes such a good impression. But it feels uncomfortable that no matter where he goes, people use him to bring down others. And you can observe that these people are not Cha Eun Woo's fans. He is handsome, so people use him to bring down other celebrities' looks. I feel like he would be tired of always being compared with others like that."
What's Next For Cha Eun Woo?
Meanwhile, before Cha Eun Woo returns to acting, the idol-actor is busy working abroad in Korea with his solo brand endorsements. He also continues to meet his international fans through fan meetings and brand event gatherings.
On April 17, the "Island" star shared some snaps of his first attendance at this year's Coachella in California. He also attended a fashion event with "Gyeongseong Creature" actress Han So Hee in Los Angeles.
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