Global K-pop star G-Dragon has donated ₩880 million (approximately USD 636,000) to support treatment programs for youth struggling with alcohol addiction, aligning the contribution with the launch of his latest art-driven beverage.

The donation, announced Friday through the JUSPEACE Foundation—where G-Dragon serves as honorary chairman—was revealed during a high-profile event at the Grand Hyatt Seoul.

The occasion also marked the unveiling of the singer's third signature drink in his Peaceminusone Premium Highball line, titled The Signal.

"The number 8 in the donation symbolizes infinity, reflecting a wish for limitless giving and healing," the foundation said in a statement.

The newly launched highball completes a trilogy of artistic beverages, following the "Black Highball" released April 9 and "Red Highball" on May 27.

Each drink is accompanied by original hand-drawn artwork from G-Dragon, whose real name is Kwon Ji-yong, and themed around peace, emotion, and coexistence.

In his latest creation, the K-pop star illustrated a field of imperfect daisies in varied colors and textures, embodying the message: "It's okay to be imperfect as we are."

"This is more than just a drink—it's a signal of hope and a reminder that our shared human experiences include flaws and beauty alike," G-Dragon said in remarks at the event.

The donation aims to fund youth-focused alcohol recovery programs and awareness campaigns directly, a pressing issue in South Korea, where underage drinking remains a concern.

Galaxy Corporation chairman and JUSPEACE Foundation CEO Choi said, "This is just the start of things. " The sustainable culture and philanthropy sparked by the Peaceminusone Highball is just the start," Choi said.

"We plan to introduce one creative solution for every human deficiency, blending universal storytelling with AI-powered entertainment."

The Peaceminusone brand has evolved from G-Dragon's artistic identity into a broader lifestyle and cultural movement.

With this donation, the artist continues to blend celebrity influence with social advocacy, furthering a philanthropic legacy that spans environmental causes and mental health.

"I hope this sparks a sustainable culture of giving—where joyful experiences, never before seen on Earth, can bloom in more places," G-Dragon said.

The JUSPEACE Foundation confirmed that funds will begin to be distributed to relevant youth programs by mid-summer.